Igor Ganzha yog tus tshaj tawm tswv yim tshaj plaws hauv tebchaws Russia

Cov txheej txheem:

Igor Ganzha yog tus tshaj tawm tswv yim tshaj plaws hauv tebchaws Russia
Igor Ganzha yog tus tshaj tawm tswv yim tshaj plaws hauv tebchaws Russia

Video: Igor Ganzha yog tus tshaj tawm tswv yim tshaj plaws hauv tebchaws Russia

Video: Igor Ganzha yog tus tshaj tawm tswv yim tshaj plaws hauv tebchaws Russia
Video: Татьяна Друбич: «Однажды я увидела бездну»// «Скажи Гордеевой» 2024, Kaum ib hlis
Anonim

Nws hu ua tus tshaj tawm tswv yim tshaj plaws. Igor Nikolaevich Ganzha nyob rau hauv Moscow, thiab yug nyob rau hauv lub Voronezh lub rau hli ntuj 19, 1967. Muaj ntau yam khoom plig los ntawm kev ua koob tsheej thoob ntiaj teb. Cov lus xaiv tau hais tias lawv qhov hnyav tag nrho yog ntau tshaj cuaj kg. Nws ua kev cob qhia, master classes thiab seminars ntawm lub hauv paus ntawm creativity thiab brand building. Tus sau phau ntawv hais txog kev tshaj tawm.

Thawj tub rog thiab charismatic ntse kws tshwj xeeb

Igor kawm los ua tus kws tshaj lij hluav taws xob. Tom qab kawm tiav Tsev Kawm Ntawv Qib Siab Tub Rog, nws tau ua haujlwm ua tub rog tshwj xeeb hauv qib tub ceev xwm. Txawm li cas los xij, nws tsis nyob hauv tub rog, tom qab peb xyoos nws nkag mus tshaj tawm.

Brand Leaders Summit
Brand Leaders Summit

Yog tus tsim ntawm Pilot Media, lub koom haum tshaj tawm. Nws tau ua tus thawj coj muaj tswv yim. Tom qab ntawd nws khiav kev xaiv tsa. Nyob rau hauv 2002, Igor Ganzha tau tsim lub koom haum pab tswv yim LMH Consulting. Ntawm no lawv tsis ua kev tshaj tawm, tab sis ua cov khoom lag luam, nrhiav kev daws teeb meem zoo. Igor nws tus kheej hu nws tus kheej thiab nws pab neeg "tus kws txawj ntse". Rau cov neeg txawj ntse, lub tuam txhab muaj cov nqi zoo heev.- qhov nruab nrab, koj yuav tau them 50,000 euros rau cov kev pabcuam.

Txawm tias tus nqi siab, lub koom haum tau nrov heev. Piv txwv li, kev hloov pauv ntawm Ostankino Meat Processing Plant los ntawm Soviet cog rau hauv kev lag luam niaj hnub hauv xyoo 2004 yog qhov zoo ntawm LMH Consulting.

Igor Ganzha: cov ntaub ntawv tseem ceeb

  • Yog tus lwm thawj ntawm "International Advertising Association" hauv Russia.
  • Ntawm cov npe ntawm cov kws tshaj lij ntawm Lavxias Academy ntawm Kev Tshaj Tawm.
  • Nws yog tus thawj coj ntawm lub tuam tsev "Kev tsim thiab tsim cov thev naus laus zis hauv kev tshaj tawm" ntawm International Institute of Advertising.
  • Nws cov neeg siv khoom suav nrog VB Leasing, Mir, Tsifrograd, Wimm-Bill-Dann, Ekonika, Kamaz, Sky Express, Rosbank thiab lwm yam.
  • Sau ib phau ntawv hu ua "Creative". Pom zoo tias ib tus yuav tsum tsis txhob txhawj txog qhov tsis muaj peev xwm tsim ib yam tshiab.
  • Nws yog tus thawj coj ntawm pawg thawj coj ntawm British Tsev Kawm Ntawv ntawm Tsim.
  • Tsim thiab siv txoj haujlwm ua tiav los txhim kho kev nyab xeeb ntawm Rusal cog:

… lo lus nug txog nyiaj tsis yog qhov tseem ceeb ntawm no, vim tias thawj qhov chaw no yog ib txoj haujlwm tseem ceeb hauv zej zog. Thaum peb pib ua hauj lwm, txhua yam yog txwv rau hopelessly outdated posters ntawm pom propaganda ntawm lub Soviet lub sij hawm … Nws tsis ua hauj lwm kiag li … Yog li ntawd, lub tuam txhab "Tsev koj tus kheej" tau yug los. Qhov no yog cov txheej txheem kev sib txuas lus tsom rau cov neeg ua haujlwm lawv tus kheej thiab lawv cov thawj coj thiab (thawj zaug, raws li kuv paub) lawv tsev neeg. Thiab tsis muaj leej twg sim ua phem rau leej twg. Hu rau "Saib xyuas koj tus kheej!" zoo heev. Txawm li cas los xij, yog tias ib tus neeg tsis ntseeg los ntawm qhov zoo rhetoric, nws tau muab cov ntsiab lus ci ntsa iab. Piv txwv li, "Koj yuav muab nyiaj rau koj tus poj niam txhais tes twg yog tias koj sab tes xis raug rub tawm?" Tab sis tsuas yog raws li kev xaiv. Qhov tseeb, kev sib tw yog ntau qhov dav ntawm cov cuab yeej thiab ntau txoj hauv kev ntawm cov qauv sab hauv. Tab sis nws tsis nthuav. Interestingly, nyob rau hauv lub xyoo, pawg ntawm cov neeg uas nyiam ua raws li kev tiv thaiv kev nyab xeeb tau nce los ntawm yuav luag 12%.

  • Tsim kev tshaj tawm rau Philip Morris, Mercedes-Benz, Sun Microsystems, Optima Electrolux, IBS, Bosh, Iz Tes Vruka ntawv xov xwm, ntawv xov xwm Konservator, iRU, thiab lwm yam.
  • Tau ib daim duab project nrog cov tswv cuab ntawm "Snob" club.
  • Asserts tias Brodsky yog qhov tseem ceeb heev rau copywriters.
  • Nws nyiam suav nrog kev yees duab thiab caij skiing, pleev xim rau thiab taug kev, kev ntaus pob tesniv thiab windsurfing.
Igor Ganzha, festival "Idea"
Igor Ganzha, festival "Idea"

Quotes

  • Zoo rau kuv tias tib neeg tsis tau hloov pauv ntau ntau pua xyoo. Thiab cov hluas tseem tsis tau hloov ntau yam. Muaj ib txwm muaj cov neeg tuaj kawm ntawv hauv tsev kawm ntawv, thiab cov neeg uas mus rau qhov kev lom zem "interesting" ntau dua. Qhov tseem ceeb ntawm no yog lwm yam. Kev tshaj tawm yog ib qho kev pabcuam ntawm kev lag luam, yog li yav tom ntej ntawm peb txoj haujlwm yuav tsum tau tham txog kev noj qab haus huv thoob ntiaj teb kev lag luam, thiab tsis yog qhov kev vam meej hauv zos lossis kev ua tsis tiav ntawm cov tiam tom ntej, lossis, ntxiv rau, cov kev xav tsis zoo ntawm HR cov thawj coj. Yuav muaj kev lag luam ib txwm nyob hauv peb lub tebchaws - thiab qib kev tshaj tawmyuav inevitably loj hlob. Kuv rov hais dua: nws tsis yog tus neeg hloov pauv hauv zos, tab sis qhov kev nyiam ntawm kev lag luam. Nws yog lub hauv paus ntawm qhov no uas xaiv cov neeg ua haujlwm hauv peb txoj haujlwm ua haujlwm.

  • Qhov kawg ua yog ntsuas koj tus kheej. Tsis muaj leej twg nyob niaj hnub no, tsuas yog, tej zaum, cov kab lis kev cai zoo, tuaj yeem ntsuas lawv tus kheej txaus. Kuv tseem ua siab ntev ua kuv txoj hauj lwm, tsis yog tshwj xeeb rau cov kev txaus siab rau kev ntaus nqi lossis kev tsim txom. Feem ntau, lawv tsis muaj kev nkag siab rau kuv. Nws ua rau kev nkag siab txog kev ua haujlwm ntawm cov tuam txhab, qee qhov peb ua.

Igor hais ncaj qha tias kev tshaj tawm thiab kev lag luam, nrog rau kev tsim khoom lag luam, tsis yog kos duab - nws yog khoom siv tes ua. Cov khoom siv tes ua tuaj yeem kawm tau. Txhawm rau tsim kom muaj lub npe zoo, koj xav tau kev kawm zoo, kev txawj ntse, txaus siab rau qhov tshwm sim thiab cov txheej txheem. Ua li no, nws tsis tas yuav yog ib tug kws txawj ntse.

Pom zoo: