Nqi tsov rog hauv kev xav thiab xyaum. Kev sib tw ua lag luam

2024 Tus sau: Henry Conors | [email protected]. Kawg hloov kho: 2024-02-12 07:51

pib ntawm kev ua tsov rog nqi txhais tau tias qhov poob qis hauv cov khw muag khoom lossis cov lag luam wholesale los ntawm ib qho ntawm cov neeg ua lag luam. Nws yog ua rau tom kawg kev lag luam nce, tab sis feem ntau ua rau poob rau txhua sab.

Ib puag ncig muaj txiaj ntsig zoo rau kev pib ua tsov rog

qhov xwm txheej no txhim kho nrog kev sib tw ua lag luam siab ntawm cov chaw lag luam uas ua haujlwm hauv tib lub lag luam. Kev lag luam yuav tsum muaj cov yam ntxwv hauv qab no:

• coob tus lag luam nrog kwv yees li kev lag luam sib piv;
• Kev lag luam loj hlob qeeb;
• tus nqi kho siab;
• siab perishable lossis siab cov khoom muag;
• tus nqi qis rau cov neeg yuav khoom thaum hloov pauv ntawm cov neeg muag khoom, uas ua rau muaj kev ntshaw ntawm ib tus los txo tus nqi ntawm cov khoom zoo sib xws;
• kev sib txawv qiskhoom;
• sijhawm kom tau txais cov nyiaj rov qab siab thaum ua haujlwm txaus ntshai;

• muaj qhov cuam tshuam loj rau kev tawm hauv kev lag luam yog tias nws tsis tuaj yeem paub nws lub peev xwm thaum lub lag luam poob qis;

• cov neeg sib tw yog qhov sib txawv - txhua tus muaj nws tus kheej tus nqi, kev cai sib txawv;
• Kev txhim kho ntawm kev lag luam yog vim qhov tsis txaus ntawm kev ua lag luam rau txhua tus neeg ua si, yog li, vim yog kev ua tsov rog ntawm tus nqi, cov chaw lag luam tsis muaj zog tawm mus.

Yog vim li cas rau kev tawm tsam

Muaj peb lub laj thawj tseem ceeb rau qhov pib ntawm tus nqi nres los ntawm ib tus neeg ua si rau lwm tus:

• Muaj peev xwm nce tus naj npawb ntawm cov neeg siv khoom - qhov no suav nrog qhov xav tau latent hauv kev sib tw ua lag luam, uas qhia tau tias nws yuav muaj peev xwm nyiam cov neeg siv khoom tshiab yog tias tus nqi poob me ntsis;
• tus nqi me me rau lub tuam txhab me tuaj yeem ua rau muaj kev muag khoom loj, uas yuav ua rau cov nyiaj tau los ntxiv, thaum cov tuam txhab lag luam loj yuav tau hloov tag nrho cov nqi rau lawv cov khoom;

• tus nqi uas twb muaj lawm - yog tias muaj, tus nqi tuaj yeem raug txo qis, uas yuav ua rau nce kev lag luam ntawm lub tuam txhab no.

Yog li, kev ua tsov rog nqi kuj muaj qhov zoo rau cov tuam txhab ib leeg.

Lub tswvyim ntawm kev pov tseg

Qee zaum ib tus neeg muag khoom txo nqi rau "khoom noj khoom haus", uas txhais tau tias lawv txo qis hauv qhov tseem ceebpiv nrog rau theem nruab nrab ntawm kev ua lag luam, lawv yuav txawm tias qis dua tus nqi muag khoom. Cov txheej txheem no hu ua "dumping". Hauv kev ua tsov ua rog, nws tuaj yeem pab tau thaum tus neeg ua si tshiab nkag mus rau hauv kev ua lag luam.

Yog tias cov txheej txheem no siv sijhawm ntev, nws tuaj yeem ua rau poob qis hauv cov txiaj ntsig rau lub chaw lag luam siv nws, cov neeg siv khoom lag luam yuav tsis ruaj khov, vim cov neeg siv khoom no yuav hloov mus rau nws thaum lwm lub koom haum nrog qis dua. cov nqi tshwm, thaum lwm tus neeg yuav khoom yuav xav tias cov khoom cuav raug muag ntawm lub sijhawm no.

Qhov tshwm sim ntawm tus nqi tsov rog

Kev nce qhov ntim ntawm kev muag khoom hauv kev xyaum tsis tshua ua rau txawm tias thawj cov nyiaj tau los. Yog tias tus nqi txo qis los ntawm 5%, ces txhawm rau tswj hwm qib dhau los ntawm kev muaj txiaj ntsig, nws yog qhov yuav tsum tau nce qhov ntim ntawm kev muag khoom los ntawm 18-20%. Yog li, kev ua tsov ua rog hauv kev xav thiab hauv kev xyaum yog qee yam sib txawv.

Kev nce qib hauv kev muag khoom yuav ua rau muaj qhov nce ntxiv ntawm cov nqi sib txawv.

Nyob rau hauv feem coob ntawm cov kev tawm tsam no, cov chaw lag luam tsis tuaj yeem paub txog tus nqi ntawm cov khoom.

Yog tias qhov no txo qis ntawm tus nqi ntawm cov khoom lag luam, uas tau ua los ntawm ib tus neeg ua si, hloov mus ua haujlwm, lwm lub koom haum kev lag luam yuav ua raws, uas yuav tsis tso cai rau tus neeg pib ua tsov rog no tau txais qhov tseem ceeb. nyiaj faib.

Lwm qhov tshwm sim ntawm cov kev tawm tsam no yog qhov ntawdxa cov teeb liab tsis raug rau cov neeg yuav khoom, ua rau lawv tsom mus rau cov nqi nkaus xwb, tsis quav ntsej txog cov txiaj ntsig ntawm cov khoom.

Kev ua tsov rog nqi feem ntau yog tsom rau kev sib tw ntawm cov neeg sib tw.

qhov zoo ntawm qhov tshwm sim hauv kev txiav txim siab

Raws li lawv hais, yog tsov rog pib, ces ib tug xav tau. Yog li ntawd, lawv yuav tsum tau txais txiaj ntsig rau ib tus neeg. Nws yuav ua li cas? Ua ntej ntawm tag nrho cov, nrog rau lub tswv yim tsim kom zoo, nws muaj peev xwm inflict ib tug asymmetric teb rau cov yeeb ncuab uas pib ua tsov ua rog no, uas tej zaum yuav muaj nyob rau hauv lub fact tias qhov kev tawm tsam yog nqa tawm nyob rau hauv lub competitor lub ntsiab khoom. Kev txuag nyiaj tuaj yeem ua tiav los ntawm kev txhim kho cov txheej txheem tsim khoom thiab siv cov peev txheej. Tsis tas li ntawd, nws yuav tsum tau kawm txog kev ua lag luam, ua kev tshawb fawb kev lag luam thiab nrhiav seb cov khoom no tseem ceeb npaum li cas rau cov neeg siv khoom. Thiab yog tias nws tseem ceeb heev, koj yuav tsum tau siv lub tswv yim ntawm kev yaum. Nws yog ib qho tsim nyog los tsom cov neeg siv khoom ntawm qee yam khoom tshwj xeeb ntawm cov khoom uas muaj nyob hauv koj cov khoom.

Dhau li ntawm qhov no, nws yuav tsum tau coj mus rau hauv tus account tias muaj kev cai lij choj tiv thaiv kev pov tseg, muaj peev xwm sib txuas ntau yam kev lag luam rau hauv qee yam kev lag luam. Nws muaj peev xwm ua kom tsis muaj zog ntawm txoj haujlwm ntawm cov neeg sib tw los ntawm kev tsim cov npe hu ua "kamikaze hom" uas yuav tiv thaiv kev txiav nqi. Feem ntau, lawv cov lus qhia tsis tshua kim dua piv rau qhov poob ntawm tus nqi ntawm cov khoom.

Tus tau txais txiaj ntsig loj tshaj plaws yog tus neeg siv khoom. Qee tus ntawm lawv tau txais cov khoom zoo, thaum lwm tus tau txais lawv cov khoom ib txwm ntawm tus nqi txo.

Yog li, hauv kev npaj kom raug thiab siv lub tswv yim, kuj tseem muaj qhov zoo ntawm kev ua tsov rog.

Examples

Raws li piv txwv ntawm kev ua tsov ua rog, xav txog qhov xwm txheej uas tsim nyob rau hauv Indian tshuaj zawv plaub hau kev lag luam hauv xyoo 2004. Lub sijhawm no, Hindustan Lever Limited (HLL), ib lub koom haum ntawm cov chaw tsim khoom loj Unilever, tau tawm tsam rau cov neeg sib tw. ' muab “1 + 1 dawb los ntawm Sunsilk thiab Clinic Plus. Ob lub lis piam tom qab, Procter & Gamble tau koom ua tsov rog no. Lub taub hau ntawm lub tuam tsev tu plaub hau tau hais rau lub tuam txhab uas pib ua tsov rog tus nqi tias lawv tau nruab nrab cov txiaj ntsig los ntawm kev muag khoom ntau ntxiv, txawm li cas los xij, tom qab lub sijhawm luv luv nws tawm ntawm qhov ntawd, thiab thaum Lub Ob Hlis 2005, HLL tau tshaj tawm lwm lub hlis twg, thib plaub hauv kab., txo qis tuaj txog.

Ib qho piv txwv ntawm lub tswv yim "predatory" nyob rau hauv xws li tsov rog yog lub takeover ntawm American lag luam los ntawm TV manufacturers los ntawm Nyiv. Qhov no tshwm sim vim muaj cov khoom lag luam zoo ntawm cov khoom zoo los ntawm Lub Ntiaj Teb ntawm Rising Sun ntawm tus nqi qis rau Asmeskas kev lag luam, uas yuam cov neeg sib tw los ntawm lub teb chaws tom kawg kom txo qis lawv cov khoom.

Ib qho piv txwv yog tus nqi tsov rog hauv kev lag luam tsheb thauj mus los. Irkutsk thiab Krasnoyarsk muaj lawv tus kheej lub tshav dav hlau thiab cov nqa khoom. Lub dav hlau Krasnoyarsk tsis tso cai rau cov neeg sib tw ua kom tau txais txiaj ntsigkev thauj mus los. Yog li ntawd, lawv pib ya mus rau Irkutsk, qhov chaw uas lawv unleashed kev lag luam ua tsov ua rog ntawm lawv tus kheej. Daim pib mus rau Moscow los ntawm lub nroog no raug nqi ob zaug pheej yig dua los ntawm Krasnoyarsk. Yog li ntawd, txhua tus neeg nqa khoom uas tsiv mus rau lub nroog ntawd tau poob nyiaj hnub no.

Dab tsi tuaj yeem pib ua tsov rog?

Lawv tuaj yeem tshwm sim los ntawm kev txhais lus tsis raug ntawm kev ua ntawm cov neeg sib tw lossis kev txhais tib yam ntawm lawv cov kev xav. Lwm qhov kev xaiv rau lawv pib yog cov ntaub ntawv uas ib qho ntawm cov neeg sib tw tso tawm cov khoom lag luam zoo dua, uas ua rau muaj kev txheeb xyuas cov npe tam sim no. Yog li ntawd, cov neeg sib tw hauv kev lag luam txo nqi, thiab sab nraud tuaj yeem pom qhov no yog qhov pib ntawm kev ua tsov rog.

Tswv yim los tiv thaiv xws li "kev ua tub rog"

Muaj plaub lub tswv yim xws li:

• yuav tsum tau nthuav tawm cov ntaub ntawv hais txog cov txiaj ntsig ntawm cov khoom, tsis yog tus nqi;
• yuav tsum muaj peev xwm hais meej meej koj qhov kev xav;
• yuav tsum coj mus rau hauv tus account qhov kev tawm tsam ntawm cov neeg sib tw thaum tso cov khoom tshiab;
• yog tias koj yuav teb rau qhov kev ua ntawm kev sib tw ua lag luam, ua ntej koj yuav tsum kawm txhua qhov tseeb muaj.

Ua ntej pib "kev ua tub rog", koj tuaj yeem sim siv cov kev daws teeb meem tsis yog nqi. Lawv tuaj yeem ua rau:

• yuav tsum tsom mus rau qhov zoo piv rau tus nqi;
• yuav tsum ceeb toomcov neeg yuav khoom txog qhov muaj peev xwm txaus ntshai - tshwj xeeb tshwj xeeb ntawm kev txo qis ntawm cov khoom sib tw;
• tsom mus rau lwm yam tsis zoo, xws li qhov tseeb tias cov khoom sib tw tuaj yeem ua rau ib puag ncig;
• yuav tsum nrhiav kev txhawb nqa los ntawm lwm tus neeg koom nrog.

Tsis tas li, thaum koom nrog kev lag luam kev lag luam, kev pom kev pom tuaj yeem pab tau. Piv txwv li, yog tias ib qho ntawm cov khoom siv hluav taws xob poob qis, qhov tseem ceeb tuaj yeem ua rau muaj kev phom sij ntawm tus nqi qis, vim tias tus neeg muag khoom yuav poob nyiaj. Daim duab pom ntawm no yuav yog qhov tseeb ntawm qhov hluav taws xob hluav taws xob rau cov neeg siv khoom tau txais hluav taws xob los ntawm kev lag luam poob.

Nqi tsov rog tuaj yeem tiv thaiv los ntawm kev muab cov neeg yuav khoom loj rau lawv.

Teb cov lus teb tuaj yeem txo qis rau ib ntu.

Yog tsis muaj peev xwm khiav tawm ntawm kev tawm tsam, tus nqi yuav tsum raug txo kom ntau li ntau tau txhawm rau txhawm rau ua kom cov yeeb ncuab tsis sib haum, thiab rov qab mus rau tus nqi ib txwm muaj.

In xaus

Nqis kev tsov kev rog tsuas yog tuaj yeem ua tau yog tias, raws li lawv qhov kev tawm tsam, muaj qhov tshwm sim tseem ceeb ntawm qhov kev thov latent nrog txwv tsis pub muaj peev xwm los teb rau cov neeg sib tw.