Vim muaj ntau yam khoom thiab kev pabcuam, kev lag luam lawv tus kheej muaj ntau heev. Kev lag luam kev pabcuam yog tus cwj pwm los ntawm qhov tseeb tias cov kev pabcuam feem ntau yog siv rau ntawm qhov chaw ntawm lawv qhov muag, yog li tsis muaj chaw me me rau kev sib kho ntawm cov neeg siv khoom thiab cov neeg tsim khoom. Tsis tas li ntawd, qee qhov kev lag luam no muab kev pabcuam pub dawb xws li kev kawm theem pib lossis theem nrab. Cov kev pabcuam no tseem ceeb rau kev sib raug zoo thiab raug them los ntawm lub xeev thiab lub nroog pob nyiaj siv.
Kev lag luam kev pabcuam yog kev sib raug zoo ntawm cov neeg yuav khoom thiab cov muag khoom. Nws muab faib ua tangible and intangible services.
Cov khoom siv yog txhawm rau ua kom tau raws li qhov xav tau ntawm cov neeg siv khoom txhua hnub. Lawv suav nrog kev khaws cia, kho dua lossis hloov pauv ntawm cov neeg siv khoom ntawm cov khoom lossis kev tsim cov khoom tshiab ntawm qhov kev thov ntawm tus neeg yuav khoom. Shipping kuj suav nrog.
Cov kev pabcuam tsis muaj pov thawj tsis txhais tau tias muaj lub plhaub "tiag tiag". Cov no yog cov kev pabcuam hauv kev kawm, kev saib xyuas kev noj qab haus huv, kev sab laj thiab kev pabcuam nyiaj txiag, kev pabcuam kev cai lij choj, thiab lwm yam.
Kev lag luam ua raws li qhov sib txuas ntawm cov khoom siv thiab kev thov, thiab tseem pab txhim kho kev lag luam ntawm cov khoom muaj nqis, ua kom muaj kev sib npaug ntawm cov txheej txheem tsim tawm, txhim kho lub neej zoo ntawm cov pej xeem vim qhov tseeb tias lawv xav tau. tau ntsib.
Tam sim no, lub teb chaws muaj kev sib tw nrog kev loj hlob ntawm kev lag luam kev pabcuam (piv txwv li kev kho mob kev lag luam) thiab nws cov qauv.
Kawm txog kev coj ua ntawm kev lag luam kev pabcuam, koj tuaj yeem txheeb xyuas nws qhov tshwj xeeb, paub qhov twg, koj tuaj yeem ua tiav hauv kev pabcuam.
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kev lag luam kev kho mob High dynamics ntawm kev ua lag luam txheej txheem. Txij li qhov kev pabcuam tsis tuaj yeem "kho tau", nws yog qhov xav tau rau nws cov kev pabcuam tom ntej.
- Ntau tshaj tawm segmentation ntawm kev thov nyob ntawm tus neeg siv khoom cov nyiaj tau los, tus nqi, cov yam ntxwv ntawm qhov tseem ceeb ntawm kev pabcuam, tus neeg yuav khoom txoj kev ua neej, thiab lwm yam.
- Qhov kev pabcuam yog sib txawv ntawm qhov zoo thiab tus yam ntxwv ntawm cov neeg siv khoom. Qhov no tuaj yeem piav qhia los ntawm qhov tseeb tias qhov kev thov rau nws feem ntau yog tus kheej, tus kheej, uas yog qhov kev txhawb siab zoo los tsim cov kev pabcuam tshiab thiab ntau dua.
- Kev lag luam kev pabcuam yog txhais los ntawm nws qhov xwm txheej hauv cheeb tsam lossis hauv zos segmentation. Feem ntau, qee yam kev pabcuam raug pom nyob rau hauv ib cheeb tsam "geographical". Qhov no tau tsim los ntawm qee yam kev nyab xeeb, kev coj noj coj ua uas muaj nyob hauv cheeb tsam no, kev deb ntawm cov chaw loj, thiab lwm yam.
- Tsis yog nqe teeb meem rau kev nkag mus hauv khw. Qhov no yogvim qhov tseeb tias cov neeg tau txais kev pab them nqi tsis yog rau tus nqi xwb, tab sis kuj yog qhov zoo ntawm cov kev pabcuam, kev pabcuam, thiab lwm yam.
- Qhov tseem ceeb ntawm cov lag luam me hauv kev ua lag luam, uas ua kom nws yooj yim, vim lawv teb sai dua rau kev hloov cov neeg siv khoom nyiam, thiab tuaj yeem ua haujlwm tau zoo dua hauv kev lag luam hauv zos.
Tsis tas li, kev lag luam kev pabcuam tsis raug cim los ntawm thaj tsam meej. Thiab cov neeg ua yeeb yam tseem ceeb yog lub xeev, tsev neeg, cov lag luam ntiag tug thiab cov koom haum tsis muaj txiaj ntsig.
