Kev xav tau yog qhov tseem ceeb tshaj plaws ntawm kev txhim kho kev lag luam

Cov txheej txheem:

Kev xav tau yog qhov tseem ceeb tshaj plaws ntawm kev txhim kho kev lag luam
Kev xav tau yog qhov tseem ceeb tshaj plaws ntawm kev txhim kho kev lag luam

Video: Kev xav tau yog qhov tseem ceeb tshaj plaws ntawm kev txhim kho kev lag luam

Video: Kev xav tau yog qhov tseem ceeb tshaj plaws ntawm kev txhim kho kev lag luam
Video: coj sawv daws mus saib lawv khawb vaj pov cov nyiaj nyob zos noom taj xeev khuam 2024, Hlis ntuj nqeg
Anonim

Kev xav tau yog ib qho tseem ceeb ntawm kev nthuav qhia cov kev xav tau hnyav. Qhov no yog tus nqi uas tus neeg siv khoom txaus siab them rau cov khoom nws xav tau hauv ib qho chaw ntawm lub sijhawm. Kev thov tsim khoom. Nws yog ob yam khoom no uas yog lub hauv paus rau kev ua haujlwm ntawm ib qho kev lag luam, tsim kev sib tw thiab teeb tsa tus nqi. Txawm li cas los xij, nws yuav tsum nkag siab tias tsuas yog xav kom muaj cov khoom lag luam uas tsis txhawb nqa los ntawm cov nyiaj ntsuab tsis xav tau.

xav tau
xav tau

qeb kev lag luam no tuaj yeem txiav txim siab raws li ntau yam. Yog li, kev thov tus kheej yog qhov kev xav tau ntawm tus kheej ntawm tus neeg, txhawb nqa los ntawm kev siv nyiaj txiag. Lub siab xav mus yuav ib qho kev pabcuam lossis cov khoom lag luam nyob rau hauv ib lub sijhawm ntawm lub sijhawm ntawm tag nrho lub zej zog tag nrho sawv cev rau qhov kev thov tag nrho.

qeb kev lag luam no ncaj qha ncaj qha rau tus nqi. Raws li kev lag luam zoo tagnrho, cov neeg siv khoom xav tau yog ib pawg uas yuav siab dua tus nqi qis ntawm qhov zoo peb xav tau. Conversely, nyob rau theem siab ntawm tus nqi tsim, qhov kev thov rau cov khoom yuav poob. Qhov kev vam khom no yog txoj cai ntawm kev thov.

Qhov kev xav hloov pauv qib ntawm kev thov tuaj yeem yog ib qho ntawm pebyog vim li cas:

kev thov peev
kev thov peev

1. Tus nqi txo qis ua rau muaj kev xav tau ntau ntxiv rau cov khoom;

2. Yog tias cov khoom muaj tus nqi qis, ces qhov kev yuav khoom ntawm cov neeg siv khoom nce;

3. Yog tias lub khw muaj cov khoom lag luam no, ces qhov kev siv ntawm cov khoom txo qis, thiab ib tus neeg npaj txhij yuav nws ntawm tus nqi qis xwb.

Nyob rau hauv qhov no, qhov ntau ntawm cov khoom uas tib neeg xav yuav nyob rau hauv ib lub sij hawm ntawm lub sij hawm ntawm ib tug muab tus nqi yog qhov ntau xav tau.

ntim ntawm kev thov
ntim ntawm kev thov

Aggregate xav tau cuam tshuam los ntawm yam uas, los ntawm qhov xwm txheej ntawm lawv qhov tshwm sim, tuaj yeem yog tus nqi thiab tsis yog nqi. Nqe yam yog cov uas cuam tshuam ncaj qha rau tus nqi. Tsis yog tus nqi cuam tshuam tsuas yog xav tau. Qhov no yog qhov pib ntawm qhov lawv pib thaum txheeb xyuas lub zog yuav khoom ntawm tus neeg.

Txoj kev cuam tshuam rau kev thov tag nrho

Factors

Dab tsi suav nrog lawv
Price factor Cov paj laum cuam tshuam - thaum tus nqi rau cov khoom lag luam nce, cov nyiaj qiv nce ntxiv thiab, raws li, qib ntawm cov paj laum. Qhov tshwm sim yog qhov txo qis hauv kev thov.
Txoj kev nplua nuj - nce nqi ua rau txo qis hauv kev yuav khoom ntawm cov khoom muaj nqis tiag tiag (cov khoom lag luam, daim ntawv cog lus, daim ntawv pov thawj, thiab lwm yam) vim li ntawd, tib neeg cov nyiaj tau los txo qis thiab txo lawv lub zog yuav khoom.
Kev cuam tshuam ntawm kev yuav khoom ntshuam -nce nqi ntawm cov khoom siv hauv tsev txo qhov kev thov rau lawv. Cov neeg siv khoom nrhiav kom txaus siab rau lawv cov kev xav tau los ntawm kev yuav khoom txawv teb chaws, pheej yig dua analogues.
Non-price factor

Hloov pauv cov nyiaj tau los ntawm cov neeg siv khoom - kev loj hlob ntawm tus neeg cov nyiaj tau los tso cai rau nws siv nyiaj ntau dua rau kev yuav khoom thiab kev pabcuam, piv txwv li. kev thov yog loj tuaj. Kev thov raug cuam tshuam los ntawm kev txo qis hauv cov nyiaj tau los.

Hloov cov nqi peev - kev loj hlob ntawm tus nqi ntawm kev nqis peev (kev thov kev nqis peev) yog ncaj qha nyob ntawm cov paj paj qis, cov se qis thiab kev txiav tawm, kev siv lub peev xwm ntau lawm, kev qhia paub txog kev paub, thiab lwm yam.
Hloov pauv hauv tsoomfwv kev siv nyiaj - nrog kev nce / txo tus nqi ntawm lub xeev mechanism rau kev tau txais cov khoom, txheej txheem nce / txo qhov kev thov tshwm sim.
Hloov pauv tus nqi ntawm cov khoom xa tawm - qhov no cuam tshuam los ntawm kev nce nqi hauv tebchaws, cov ntsiab lus ntawm kev lag luam thiab kev hloov pauv ntawm cov nyiaj tau los ntawm cov neeg siv khoom txawv teb chaws.

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