Nyob hauv lub ntiaj teb niaj hnub no, ib phau ntawv uas yog cov ntaub ntawv nqa tawm tsis tuaj yeem suav tias yog qhov tseem ceeb thiab tsuas yog qhov kev paub. Rau cov tub ntxhais hluas ntawm lub hnub nyoog ntawm kev siv tshuab hluav taws xob thiab kev loj hlob ntawm kev nkag siab ntawm cov ntaub ntawv los ntawm tag nrho cov kev nkag siab, ib qho audiobook, kev hloov ua yeeb yaj kiab lossis kev ua si nyob kwv yees li qhov sib npaug.
Thiab tseem yog qhov zoo kom paub tias tus nqi ntawm kev nyeem ntawv tsis ploj thiab Russia tseem yog lub tebchaws nyeem ntawv. Txawm hais tias peb tsis nyob hauv thawj qhov chaw, ntau yam kev tshawb fawb thiab kev xaiv tsa ua rau peb muaj kev cia siab zoo.
Rated strife
Raws li cov lus pov thawj zoo hais tias muaj ntau npaum li cas - ntau qhov kev xav. Dab tsi cov hluas nyeem, cov laus yuav tsis nyeem, thiab vice versa. Hais txog kev tshawb fawb thiab cov qeb siab saum toj kawg nkaus, lub hauv paus ntsiab lus no qhia txog ntau yam kev xaiv los teeb tsa lub hom phiaj tseem ceeb. Muaj kev ntsuam xyuas ntawm cov teb chaws nyeem ntawv tshaj plaws, uas yuav siv sij hawm ntau teev,siv los ntawm cov neeg nyob hauv kev nyeem phau ntawv hauv ib lub sijhawm. Thiab lwm qhov kev tshawb fawb yuav sau cov npe no raws li cov txheej txheem xws li cov phau ntawv uas tau nyeem nyob rau lub hli dhau los lossis tab tom nyeem tam sim no. Phau ntawv tshaj tawm yuav muab kev muag khoom, thiab cov chaw muab kev pabcuam yuav muab cov ntsiab lus rub tawm. Cov aesthetes yuav sim txheeb xyuas cov neeg teb cov ntawv nyiam.
Nyob nug tau zoo tshaj
Hnub no, GfK International Institute rau Kev Tshawb Fawb Txog Kev Lag Luam yog suav tias yog lub platform loj tshaj plaws rau kev kawm txog pej xeem kev xav hauv ntiaj teb. Kev tshawb fawb online ua los ntawm lub tuam txhab no thaum Lub Ob Hlis 2017 tau pom tias Russia ntseeg siab tau nkag mus rau peb sab saum toj ntawm cov sijhawm siv los nyeem.
Lub tebchaws uas nyeem ntawv tshaj plaws hauv ntiaj teb, raws li kev tshawb fawb no, yog Tuam Tshoj. Txoj kev tshawb no koom nrog 17 lub teb chaws hauv ntiaj teb thiab kaum ob tus thawj coj uas nws cov pej xeem nyeem txhua hnub lossis tsawg kawg ib zaug hauv ib lub lis piam (xws li yog cov lus nug tswj). Qhov qeb duas zoo li no:
- Tuam Tshoj (70%);
- Russia (59%);
- Spain (57%);
- Italy (56%) thiab UK (56%);
- USA (55%);
- Argentina thiab Brazil (53%);
- Mexico (52%);
- Canada (51%).
Kaus Lim Qab Teb thiab Belgium muaj tsawg tshaj plaws ntawm cov neeg teb uas tau teb yog rau lo lus nug kev nyab xeeb, ntawm 37% txhua.
Kev tshawb fawb thoob ntiaj teb
Kev xaiv tsa tau pom tias muaj kev sib luag ntawm poj niam txiv neej. Qhov no txhais tau hais tias ob leeg poj niam (32%) thiab txiv neej (27%) nyeem phau ntawv txhua hnub lossis yuav luag txhua hnub. Cov neeg nplua nuj nyeem ntau (35%) duapluag (24%).
Ntawm qhov nruab nrab, thoob ntiaj teb, tus naj npawb ntawm cov neeg nyeem ntawv tsawg kawg ib zaug hauv ib lub lis piam yog 50.7%. Txawm li cas los xij, nws yuav tsum raug sau tseg tias 22,000 tus neeg teb los ntawm 17 lub teb chaws tau koom nrog hauv qhov kev tshawb fawb. Qhov no tsis yog tus qauv loj tshaj plaws rau kev txheeb xyuas qhov tseeb.
Book Lovers los ntawm Ntiaj Teb Kab lis kev cai Score Index (2016)
Qhov qeb duas thoob ntiaj teb no yog ua raws li cov teev hauv ib lub lim tiam siv los ntawm cov neeg nyob hauv nyeem phau ntawv:
- Raws li txoj kev tshawb fawb no, lub tebchaws nyeem ntawv tshaj plaws hauv ntiaj teb yog nyob hauv Asia, thiab qhov ntawd yog Is Nrias teb, qhov nruab nrab Indian siv sijhawm 10 teev thiab 22 feeb nyeem ntawv. Lub teb chaws no nyeem Indian thiab Askiv sib npaug.
- Txoj hauj lwm thib ob tau los ntawm cov neeg Thaib (9 teev 24 feeb). Ntau hom lus kuj tau nyeem hauv Thaib teb, nrog rau tus kws sau paj huam Thaib Naowat Phongpeiboon yog ib tus kws sau ntawv nrov tshaj plaws.
- Qhov thib peb yog Tuam Tshoj nrog 8 teev nyeem ntawv ib lim piam. Cov phau ntawv nyiam tshaj plaws ntawm no yog cov dab neeg keeb kwm thiab phau ntawv keeb kwm ntawm lub tebchaws. Ib phau ntawv keeb kwm nrov heev ntawm Steve Jobs.
- Russia yog nyob rau hauv qhov chaw 7 (7 teev thiab 6 feeb) tom qab Philippines, Egypt thiab Czech koom pheej. Lawv nyeem dab tsi hauv Russia? Peb haiv neeg nyiam Turgenev, Gogol, Akunin, Swift thiab Dumas, thiab nyob rau hauv kwv yees li sib npaug zos proportions.
- Sweden thiab Fabkis khi rau 8th thiab 9th nrog lawv lub sijhawm nyeem 6 teev 54.
- A kaw cov npe ntawm lub tebchaws nyeem ntawv tshaj plaws hauv ntiaj teb Hungary, qhov twg cov neeg nyob hauv nyeem 6teev 48 feeb ib lim piam.
Nco ntsoov, cov neeg Lavxias tau nyeem 2 teev ntau dua li Asmeskas. Nov yog ib qho kev xaiv tsa zoo heev, puas yog?
PayPal platform daim ntawv ntsuam xyuas
Kev Tshawb Fawb hauv kaum lub tebchaws, ua ke los ntawm PayPal platform thiab SuperData lub koom haum, tsom mus rau cov ntsiab lus rub tawm. Russia, Ltalis, Lub Tebchaws Yelemees, Spain, Poland, Tebchaws USA, Nyiv thiab lwm lub tebchaws tau koom nrog hauv txoj kev tshawb no.
Cov ntaub ntawv qhia tias lub tebchaws nyeem ntawv tshaj plaws hauv ntiaj teb yog Russia. 33% ntawm cov neeg koom nrog kev tshawb fawb hauv peb lub tebchaws nyeem e-phau ntawv txhua hnub, lwm 30% nyeem 4 txog 6 hnub hauv ib lub lis piam. Qhov pheej yig ntawm e-phau ntawv yog qhov tseem ceeb tshaj plaws rau 61% ntawm cov neeg Lavxias. Lwm qhov tseem ceeb ntawm qhov tseem ceeb qhia tias muaj cov phau ntawv tsis tshua muaj. Cov kev nyiam tshaj plaws yog cov ntawv tseeb science, thrillers thiab mysticism. Feem ntau cov ntawv nyeem los ntawm smartphones (54%), tsawg dua los ntawm laptops thiab ntsiav tshuaj. 35% ntawm cov neeg nyeem siv tshwj xeeb e-nyeem ntawv.
Qhov tseeb: Cov neeg Lavxias tau mloog cov suab paj nruag classic ntau dua li cov neeg nyob hauv lwm lub tebchaws uas koom nrog hauv kev tshawb fawb. Cov suab paj nruag classic tau teev tseg ua qhov tseem ceeb los ntawm 46% ntawm peb cov pej xeem.
Booksellers saib
Cov tuam txhab luam tawm thiab cov tuam txhab faib phau ntawv muaj lawv tus kheej txoj hauv kev saib cov khoom. Eksmo-AST publishing group thiab Bookvoed book chain muab lwm cov ntaub ntawv. Raws li lawv cov kev tshawb fawb, cov neeg Lavxias siv sijhawm nruab nrab ntawm 9 feeb nyeem ntawv ib hnub, lawv siv sijhawm ib teev hauv Web thiab saib TV txog li ob teev.
Phau ntawv tshaj tawm ntseeg li ntawdlub xeev tiag tiag ntawm kev nyeem ntawv lub teb chaws yuav tsum tau soj ntsuam los ntawm qhov ntim ntawm kev muag khoom hauv khw muag khoom. Cov lej hais qhov txawv. Yog li, xyoo 2016, phau ntawv pauv pauv nyiaj tau los ntawm 71 billion rubles, uas yog 12% tsawg dua xyoo 2011.
Tab sis nws tsim nyog sau cia tias qhov kev loj hlob ntawm kev muag khoom ntawm cov ntaub ntawv hauv hluav taws xob: tib lub sijhawm, kev muag khoom ntawm cov phau ntawv hluav taws xob tau nce 3 billion rubles. Thiab ntu ntawm phau ntawv lag luam no tsuas yog plaub feem pua ntawm tag nrho cov phau ntawv luam tawm. Raws li txoj cai yuav cov khoom siv hluav taws xob tsuas yog ib ntawm nees nkaum tus neeg siv khoom. Thiab qhov teeb meem no kuj txhawj txog nws cov tswv.
Kev xaiv tsa tsis ntseeg. Yog li cas?
Yog li, kev tshawb fawb tsis txaus ntseeg vim lawv cov qauv txwv thiab cov lus nug tshwj xeeb ntawm kev tswj hwm. Qee zaum hloov ib lo lus hauv ib lo lus nug tuaj yeem muab cov txiaj ntsig tsis sib xws. Thiab ntawm no anthropology nrog nws cov cuab yeej scientific tuaj yeem cawm tau. Nyob rau hauv kev coj noj coj ua ntawm tus naas ej Lavxias teb sab kws tshawb fawb Mikhail Alekseevsky, Center for Urban Anthropology tau ua ntau yam kev tshawb fawb loj hauv cheeb tsam uas txaus siab rau peb. Cov ncauj lus nthuav dav tau tshwm sim hauv qhov zoo thiab ntau ntawm cov neeg nyeem Lavxias.
Nws tau pom tias kev nyeem ntawv rau peb cov pej xeem tau txais txiaj ntsig nrog lub cim thiab kev dawb huv. Qhov kev xav tsis tu ncua uas cov phau ntawv yuav tsum tsis txhob raug rhuav tshem thawb cov pej xeem mus rau qhov kev dag ntxias xws li khaws cia rau hauv chav nres tsheb thiab attics. Thiab bookcrossing, ib daim ntawv ntawm phau ntawv pauv, tab tom pib hauv paus hauv Russia maj mam. muaj nqis tshaj plawsob qho tib si cov neeg uas nyeem ntau thiab cov uas tsis nyeem tag nrho xav txog cov classics ua ntaub ntawv. Lub stereotype "classics yog peb txhua yam" yog ntseeg tau los ntawm ib tiam mus rau tiam neeg ntawm Russians.
Rau tus ntsuj plig, peb cov neeg koom nrog nyeem fantasy, dab neeg tshawb nrhiav thiab lwm yam. Tab sis cov Russians tsis xav txog cov ntaub ntawv no muaj txiaj ntsig. Nws muab tawm tias qhov tseem ceeb tshaj plaws uas cuam tshuam rau kev nyiam nyeem feem ntau yog tsev neeg kab lis kev cai. Cov neeg laus nyeem ntawv yog cov menyuam yaus nyeem ntau dua.
Tsev Neeg Lub Tsev Haujlwm thiab Tshaj Tawm Txog Tus Nqi Nyeem Ntawv
Tsev tsev neeg tseem ua kom tiav txoj haujlwm ntawm kev txhawb nqa tus nqi ntawm kev nyeem ntawv. Tab sis qhov no yog ua tiav rau cov laj thawj siv hluav taws xob. Kev nyeem ntawv yog qhov tsim nyog, vim li no koj yuav sau kom raug. Koj yuav tsum tau nyeem ntau yam kom kawm tiav tsev kawm ntawv zoo thiab nkag mus hauv tsev kawm qib siab zoo.
Ib qho tshwm sim cais yog kev sib kis ntawm tsev neeg nyiam. Kev nyeem ntawv tiam ntawm cov neeg txawj ntse ntawm qhov chaw tom qab-Soviet cuam tshuam rau kev nkag siab ntawm cov tub ntxhais hluas. Raws li qee qhov kev xaiv tsa, Bulgakov's The Master thiab Margarita yog thawj qhov kev nyiam ntawm cov kws sau ntawv thiab ua haujlwm ntawm cov ntawv nyeem classic uas cov hluas nyeem. Tom qab nws, cov tub ntxhais hluas ua kev zoo siab rau cov dab neeg ntawm cov classics ntawm cov ntawv nyeem txawv teb chaws - Salinger, Remarque thiab Saint-Exupery. Cov kwv tij Strugatsky thiab Ilf thiab Petrov nyob rau saum nees nkaum ntawm cov neeg nyeem. Lawv tau nkag mus rau hauv lub neej ntawm cov tub ntxhais hluas tsis yog los ntawm cov kws qhia ntawv hauv tsev kawm ntawv, tab sis los ntawm tsev neeg kev lig kev cai.
Lavxias teb sab tseem yog lub tebchaws nyeem ntawv, tuav lub npe ntawm "Lub tebchaws nyeem ntawv tshaj plaws hauv ntiaj teb" hauv kev ntaus nqi thiab kev tawm tswv yim. Cov keeb kwm ntawm ib tiam uas nws thaum yaudhau tom qab lub laj kab ideological, uas loj hlob nrog tus phab ej ntawm Dumas thiab Cervantes, Pushkin thiab Dostoevsky, tseem ua rau lub ntiaj teb kev pom ntawm cov hluas. Namely, nws tsis yog nws uas Russia pins cia siab tias yog ib tug tshiab bearer ntawm Lavxias teb sab-hais lus thiab patriotic nco ntsoov.
