Ib yam khoom: tswvyim thiab piv txwv

Cov txheej txheem:

Ib yam khoom: tswvyim thiab piv txwv
Ib yam khoom: tswvyim thiab piv txwv

Video: Ib yam khoom: tswvyim thiab piv txwv

Video: Ib yam khoom: tswvyim thiab piv txwv
Video: Tswv Yim Tws Tas - Macy Hawj (Audio/Lyric Video) 2024, Hlis ntuj nqeg
Anonim

Hnub no kev ua lag luam ntawm cov khoom thiab cov kev pabcuam sawv cev rau ntau yam ntawm txhua yam khoom. Cov lag luam me thiab loj tsim cov khoom siv uas tib neeg siv hauv lub neej txhua hnub. Hauv kev lag luam, nws yog ib txwm ua kom paub qhov txawv ntawm ib yam khoom zoo ib yam thiab ib qho homogeneous. Cov tswv yim no tsim nyog rau kev tsim cov nqi lag luam.

Basic theory

Cov khoom zoo ib yam yog cov kev pabcuam lossis cov khoom siv dav dav uas muaj cov yam ntxwv zoo ib yam uas muaj ob lossis ntau hom. Ua los ntawm tib lub chaw tsim khoom thiab hauv tib lub nroog. Qhov no tsis suav nrog qhov sib txawv me me ntawm kev qhwv sab nrauv lossis zoo li.

Cov khoom zoo sib xws yog cov khoom lossis cov kev pabcuam uas muaj cov yam ntxwv zoo sib xws thiab tuaj yeem siv sib hloov.

cov khoom zoo ib yam
cov khoom zoo ib yam

Ob lub tswv yim no tsuas yog txiav txim siab rau cov khoom siv xwb. Cov no yog cov khoom muag rau cov neeg siv khoom kawg rau nws tus kheej siv. Nrog lawv pab, tus neeg yuav khoom txaus siab rau nws cov khoom thiab kev coj noj coj ua.

Cia peb xav txog ib qho nthuavpiv txwv. Ib qho raisin bun ua los ntawm ib lub zos bakery thiab raisin bun tab sis coated nrog hmoov qab zib los ntawm tib lub Hoobkas yuav suav hais tias zoo tib yam. Tab sis ib lub pob nrog raisins los ntawm ib lub chaw tsim khoom hauv zos thiab cov khoom zoo ib yam los ntawm cov chaw tsim khoom los ntawm lwm lub nroog yuav raug hu ua homogeneous.

Lub tswv yim ntawm tus kheej thiab homogeneity siv rau dab tsi?

Nws nyuaj rau lub tuam txhab tshiab nkag mus rau hauv kev lag luam los tsim txoj cai tswj hwm tus nqi. Hauv txoj kev xav, tus nqi ntawm cov khoom lag luam hauv kev lag luam yog tsim los ntawm kev sib cuam tshuam ntawm cov khoom siv thiab kev thov. Thaum tus neeg yuav khoom txaus siab rau tus nqi, nws yuav tsawg dhau rau tus neeg muag khoom, thiab rov ua dua, tus nqi tsim khoom siab dhau yuav ua rau tus neeg siv khoom.

Lub sijhawm dhau mus, tus neeg muag khoom thiab tus neeg yuav khoom pom qhov sib xws. Tab sis ib lub tuam txhab tshiab uas nyuam qhuav nkag mus rau hauv kev ua lag luam tsis paub txog qhov no. Thiab txhawm rau teeb tsa tus nqi tsim nyog rau koj cov khoom, koj yuav tsum kawm cov khoom zoo ib yam li nws. Hauv qhov no, peb tab tom tham txog homogeneity.

tshuaj yej txias
tshuaj yej txias

Piv txwv li, ib lub tuam txhab tsim khoom qab zib. Muab piv rau ntau yam ntawm cov neeg sib tw, koj tuaj yeem tsim tus nqi qis dua lossis siab dua lwm tus. Los yog tawm ntawm tib theem.

Black Swan

Xav txog qhov piv txwv ntawm lub tuam txhab nkag mus rau hauv kev lag luam nrog cov khoom zoo ib yam. Ntawm no peb yuav tham txog ib lub tuam txhab "K", uas tau tsim khoom qab zib rau ntau xyoo ua ke. Nws muaj lub koob npe zoo, cov khoom qab, thiab qhov nrov tshaj plaws yog Black Swan ncuav mog qab zib nrog chocolate thiab dawb icing.

Ncuav mog qab zib "Black Swan"
Ncuav mog qab zib "Black Swan"

Lub tuam txhab, txhawm rau nthuav dav thiab tsim cov khoom lag luam, txiav txim siab hloov Black Swan ncuav mog qab zib thiab ntxiv caramel icing rau nws, hu rau cov khoom "Sweet Passion". Hauv qhov no, cov khoom yuav zoo ib yam, thiab tus nqi yuav raug tsim raws li thawj lub ncuav mog qab zib.

Franchising

Ib yam khoom zoo ib yam yuav tsum tau tsim los ntawm tib lub chaw tsim khoom. Xav txog qhov piv txwv ntawm franchising. Muaj ib lub tuam txhab "P", uas ua rau cov khoom qab zib zoo thiab qab qab. Tab sis nws koom tes nrog cov lag luam wholesale intermediaries, tsis muag cov khoom ncaj qha rau cov neeg siv khoom kawg. Ib tus neeg ua lag luam, ua tus sawv cev ntawm lub tuam txhab "R", xa ob peb lub tub yees nrog dej khov hauv nws lub nroog thiab teeb tsa tus nqi rau nws ntawm 50 rubles ib puas grams.

Lwm tus ua lag luam los kuj txiav txim siab muag ice cream hauv tib lub nroog los ntawm tib lub tuam txhab. Hauv qhov no, cov neeg ua lag luam no yuav pauv cov khoom zoo ib yam. Tus neeg ua lag luam thib ob yuav teeb nws tus nqi, tsom mus rau qhov uas thawj tus tau teem tseg.

Ntawm cov khoom sib xws thiab homogeneous pawg

Homogeneous thiab zoo ib yam khoom muaj ntau heev ntawm cov neeg siv khoom. Nov yog yuav luag tag nrho cov khoom hauv peb lub khw thiab cov khw muag khoom loj.

Tsim cov assortment
Tsim cov assortment

Saib ntawm lub txee. Highly carbonated thiab nruab nrab carbonated dej "Kuyalnik" los ntawm ib lub chaw tsim tshuaj paus yog ib yam khoom zoo tib yam. Tab sis lub siab carbonated "Kuban" thiab "Kuyalnik" - qhov no yog twbhomogeneous.

Alpen Kub mis thiab mis nyuj chocolate nrog txiv ntseej los ntawm tib yam Stollwerck AG nroj tsuag yog ib pawg zoo tib yam, thaum Alpen Kub thiab Alyonushka yog homogeneous.

Peb tau muab piv txwv ntawm kev tsim ntau yam. Nws tuaj yeem tsim tau ob qho tib si hauv tib lub tuam txhab nrog cov khoom sib pauv hloov tau zoo ib yam, thiab los ntawm cov khw muag khoom nrog cov khoom sib xws.

Qhov txawv ntawm

Peb muab cov yam ntxwv ntawm ib pawg zoo ib yam:

  • muaj tib txoj haujlwm;
  • tsim siv tib lub thev naus laus zis;
  • yog qhov zoo;
  • siv hauv lub neej txhua hnub;
  • muaj ib lub tebchaws tuaj thiab ib lub chaw tsim khoom.

Ua tib zoo mloog rau qhov kawg. Muaj cov xwm txheej thaum tsuas muaj ib lub chaw tsim khoom, tab sis nws lub chaw ua haujlwm sawv cev nyob hauv lwm lub tebchaws, thiab cov khoom raug tso tawm rau ntawd. Tom qab ntawd ob yam khoom zoo sib xws tso tawm hauv ntau lub xeev yuav raug suav tias yog homogeneous.

zoo tib yam txiv apples
zoo tib yam txiv apples

Ib yam khoom raug lees paub los ntawm cov uas tau tsim los ntawm ib lub lag luam hauv ib lub tebchaws.

yam ntxwv ntawm homogeneous qeb:

  • kev sib xyaw yuav zoo ib yam lossis nrog cov hloov pauv zoo sib xws;
  • cov khoom zoo tsis yog ib leeg;
  • tsim tawm hauv ib lub tebchaws;
  • cov neeg tsim khoom muaj lub koob npe zoo sib luag hauv kev ua lag luam;
  • suav tias hloov pauv tau rau cov neeg siv khoom.

Cia hais tias ib tug neeg nyob hauv lub tsev loj xaiv tshuaj zawv plaub hau. Nws nyob ntawm txeeob peb lub raj mis, tag nrho los ntawm cov tuam txhab sib txawv, tab sis muaj lub koob npe zoo thiab muaj txiaj ntsig kev lag luam. Los ntawm qhov kev xav ntawm tus neeg yuav khoom, cov khoom zoo sib xws yog xyaum tsis txawv, thiab tom qab ntawd tus neeg yuav khoom yuav ua nws xaiv raws li yam xws li tus nqi, tsw, xim, thiab lwm yam.

Tsim cov ntsiab lus ntawm cov khoom zoo ib yam thiab homogeneous ntawm kev lis kev cai

Thaum hla ciam teb nrog cov khoom nrov, koj yuav tsum tau sau cov lus tshaj tawm, uas qhia txog qhov ntau thiab tus nqi ntawm cov khoom. Cia peb xav txog yuav ua li cas cov ntsiab lus ntawm cov khoom zoo ib yam thiab homogeneous tsim thaum lub sij hawm kev lis kev cai clearance.

Cov paj rwb tib yam ntawm cov xim tib yam, ntawm tib lub chaw tsim khoom, raug xa mus rau thaj chaw ntawm Lavxias Federation los ntawm ob tus neeg nqa khoom. Ib tug nkag mus rau hauv kev pom zoo nrog cov chaw tsim khoom ntawm cov khoom siv tas li ntawm tus nqi lag luam wholesale. Qhov thib ob yog daim ntawv cog lus ib zaug ntawm tus nqi sib txawv kiag li. Nyob rau hauv rooj plaub no, tus nqi kawg yuav tsum tau kho rau qhov sib txawv ntawm kev muag khoom theem, cov ntaub yuav raug suav hais tias zoo tib yam.

Homogeneous khoom
Homogeneous khoom

Ib qho piv txwv ntxiv. Ob chav hnav khaub ncaws raug xa mus rau kev lis kev cai. Cov outfits muaj ib qho zoo sib xws, tib lub ntaub thiab style. Qhov sib txawv yog xim thiab loj. Ib pawg coj los ntawm tus kws tshaj lij zam tsim nrog lub koob npe nrov thoob ntiaj teb. Qhov thib ob yog los ntawm Tuam Tshoj. Yog li, cov khoom nrov yuav raug suav tias yog homogeneous thiab lawv cov nqi qeb yuav txawv.

Cia peb xav txog qhov xwm txheej thaum ob lub tsheb ntawm tib lub npe nrog cov yam ntxwv zoo ib yam, cov cuab yeej siv, tsuas yog cov xim sib txawv raug xa mus rau hauv lub tebchaws. Yog xim tsis yogcuam tshuam tus nqi, ces cov tsheb raug lees paub tias zoo ib yam. Yog hais tias ib tug tshwj xeeb xim, airbrush, kos duab-toning yog thov thiab tus nqi siab dua vim qhov no, ces cov khoom no twb homogeneous.

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